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ajaa! for the first time at the Dutch organic trade fair BIO-Beurs

For the complete press release: here

Will be presented at the BIO-Beurs from 22.-23-01.2020 by ajaa! innovative household goods made from renewable raw materials from sugar cane. A real alternative to conventional petroleum plastic products, healthy, environmentally friendly and 100% recyclable.

The young and innovative company from Germany (based at Stuttgart Airport), with the founder Raphael Stäbler, has a vision of a plastic-free world and in 2012 developed household goods products from high-quality, unbreakable bioplastic - based on sugar cane. A particularly environmentally and health-friendly alternative to conventional plastic cans.

The special feature: The material is CO2-neutral, fully recyclable and its components can be returned to the production cycle.

4e solutions GmbH with the brand ajaa! does pioneering work in the field of environmentally friendly bioplastics.

The material consists of sugar cane juice, a residual product from sugar production and minerals (lime). Managing Director Raphael Stäbler did research and development while still studying. All products are 100% "Made in Germany" and due to the 100% natural material, plasticizer and thus bisphenol A (BPA) free, vegan and no tree has to be felled additionally.

By producing products from high-quality bioplastic, ajaa! ”Proves that a sustainable lifestyle does not mean giving up fun with beautiful and practical products. These include natural boxes, bread boxes, children's dishes (plates, bowls, cups) and spoons that are food-safe, dishwasher-safe and odorless and tasteless.

The innovative products have received multiple awards:

  • "Best New Product Award" at Biofach (2013 natural boxes, 2016 bread box, 2018 children's dishes)
  • Öko-Test (June 2018) the bread boxes were rated as very good.


The products are available in Germany in organic and retail stores, in health food stores, online retailers and in their own online shop. In Austria, direct sales started in 2019. In the Netherlands, ajaa! for the first time on the market.

The corporate culture is characterized by sustainability.
This applies not only to the products, but to the entire value chain, the organization of everyday work with the employee and the way in which business is done. The company was awarded the “Social Commitment 2019” award by the Baden-Württemberg Ministry of Economic Affairs for the social commitment at the Lea Mittelstand award.

Press representatives and visitors to the Bio-Beurs in Zwolle / Netherlands are invited to the ajaa! to get to know. Together with Bionext (the umbrella organization of the eco-economy) in the Netherlands there will be a joint 'Germany trade fair stand' at the Dutch organic trade fair. We are looking forward to your visit. More information at https://www.bio-beurs.nl/en/DutchOrganicTradeFair/fairinfo

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Letzten Bestellungen für dieses Jahr 19.12.2019 ; erster Versand im neuen Jahr 07.01.2020

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